Customers today are accessible and available in more ways than they ever did in the past. Campaigns can now be planned by targeting customers 24X7, and it’s no longer dependent on festivals or seasonality. All this has taken place due to the availability of mobile devices that are now ubiquitous with customers. Ability to exercise choice, choose products, purchase, refer and provide reviews has proven to be dynamic and has helped several businesses thrive.
This also means Enterprises need to be careful when reaching out to customers – and have to be judicious in choosing the content, timeliness, responsiveness and price of their products. Clearly, this is also a time when Enterprises should partner with the right technology provider who can provide various engagement mechanisms, help strategize in planning the outreach to customers. Mobile marketing cannot be tasked as yet another activity, but needs to be an intrinsic part of the Enterprise for their growth and to remain relevant in the industry.
Mobveus mobile marketing solutions also bring a unique feature of being able to track the success of converting prospects to customers, analyzing spend, determine loyal customers, and identifying top spenders.
Unify creative technology company providing key digital services and focused on helping our clients to build a successful business on web and mobile.